Roles that shaped a full stack practice

Oct 2025 — Present

Lead Full-Stack Developer & Digital Systems Lead

GIOVANNI

Dubai, United Arab Emirates

Leading business-critical digital systems, internal platforms, CRM workflows, dashboards, booking journeys, and multi-brand web applications.

• —Lead full-stack development across company websites, internal systems, dashboards, and operational platforms.
• —Design and improve CRM workflows, booking processes, student accommodation journeys, payment flows, and role-based admin tools.
• —Translate requirements from directors, operations, sales, finance, marketing, and customer service teams into scalable technical solutions.

Oct 2024 — Sep 2025

Lead Web Developer

GIOVANNI

Dubai, United Arab Emirates

Promoted to Lead Web Developer after taking ownership of multiple company websites, integrations, technical workflows, and delivery coordination across business units.

• —Led development and maintenance of subsidiary websites, landing pages, CMS platforms, and digital assets.
• —Coordinated with designers, developers, marketers, and stakeholders to deliver technical updates and campaign requirements.
• —Managed website performance, mobile responsiveness, SEO structure, bug fixes, plugin updates, hosting support, and security improvements.